IMPARTIAL BRAND DEVELOPMENT IDEAS
- We started The Red Room with the simple principle that marketers should have access to impartial brand communications advice. Since the brand resides in the mind of the consumer we can’t think of a better place to start the planning process than with a clear view of the what the brand means to the consumer.
- Our role is to reveal that meaning, to identify the key brand drivers and to devise a strategic blueprint for growing the business while building the asset value of the brand.
- We work with marketers who are looking for creative ways to move their business forward by making sales and building successful, profitable brands. These marketers require an impartial strategic planning resource that can author an overall communications plan and then deliver individual media and creative solutions that impartially integrate investment around a central campaign objective