Qualitative Research: Methodologies
We believe it is important to continually look beyond the obvious and look at ways of inspiring and stimulating both our Clients and Consumers. With this in mind, we are continually developing and exploring new ways of gaining insight.
Through all of our methodologies we aim to be empathetic to our respondents, and provide them with stimulus that is both relevant and thought provoking.
We offer a comprehensive range of research techniques including:
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Creative Inspiration Workshops
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Focus Groups
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Individual and group brand therapy sessions with senior client management
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B2B key customer interviews
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Consumer Immersion
[Accompanied Shopping etc]
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Psychologically Probing Consumer Questionnaires [Pre-Group]
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Consumer observation and self-reporting diaries and scrapbooks (ethnography)
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Hot-house (Fast-track) Research
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Internet Research
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Depth Interviews/Dyads/Triads [face-to-face & telephone] |
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